Learning Objectives

6.1 Explain how attitudes are composed of evaluative beliefs that do not reliably predict behavior.

6.2 Evaluate how nature and nurture interact to form particular attitudes.

6.3 Illustrate why attitudes need to be measured both directly and indirectly.

6.4 Explain how cognitive dissonance motivates selfjustification and attitude change.

6.5 Analyze two distinct paths to persuasion.

6.6 Apply specific persuasion techniques to attitude or behavior change.