10-1 Public Opinion in American Politics
- Appraise the role that public opinion plays in American democracy and compare and contrast the different ways it may be expressed.
10-2 The Levels of Public Opinion
- Distinguish between the different levels of public opinion, from broad values and beliefs, to partisan and ideological orientations, to attitudes and opinions on specific items.
10-3 How Informed Is Public Opinion?
- Assess the mass public’s level of knowledge about American politics and the capacity of the public to contribute to the political process.
10-4 How Does Public Opinion Form?
- Assess the political socialization process and identify the important factors (such as the family, schools, friends, religion) that contribute to the development of political opinions.
10-5 How Is Public Opinion Measured?
- Differentiate between a scientific poll and an unscientific poll.
10-6 Interpreting Public Opinion Data
- Analyze the findings from a poll along the dimensions of direction, intensity, and stability of public opinion.