Learning Objectives

12.1: Define key terms related to power, including agency, dominance, panache, self-assurance, conversational control, relative power, and social influence.

12.2: Know the six power principles and the concepts associated with them.

12.3: Describe the common goals that drive influence attempts.

12.4: Describe the various ways that people use verbal communication to influence others.

12.5: Describe the various ways that nonverbal behaviors communicate power.

12.6: Describe some of the common power issues in parent–child relationships and marriages.