The Communication Playbook
SAGE Journal Articles
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Article 1
Abstract: Ethnocentrism denotes a positive orientation toward those sharing the same ethnicity and a negative one toward others. Previous models demonstrated how ethnocentrism might evolve intergenerationally (vertically) when ethnicity and behavior are inherited. We model short-term intragenerational (horizontal) cultural adaptation where agents have a fixed ethnicity but have the ability to form and join fluid cultural groups and to change how they define their in-group based on both ethnic and cultural markers. We find that fluid cultural markers become the dominant way that agents identify their in-group supporting positive interaction between ethnicities. However, in some circumstances, discrimination evolves in terms of a combination of cultural and ethnic markers producing bouts of ethnocentrism. This suggests the hypothesis that in human societies, even in the absence of direct selection on ethnic marker-based discrimination, selection on the use of fluid cultural markers can lead to marked changes in ethnocentrism within a generation.