The Communication Playbook
First Edition
Learning Objectives
AFTER COMPLETING THIS CHAPTER, YOU SHOULD BE ABLE TO:
11.1 Describe the sources of, and potential remedies for, public speaking anxiety.
11.2 Explain how to approach public speaking systematically.
11.3 Explain why conducting a comprehensive self-analysis facilitates the speechmaking process.
11.4 Analyze your audience so that you can tailor your speech to them.
11.5 Explain how the nature of the occasion influences a speech.
11.6 Identify topic selection criteria.
11.7 Narrow your topic, formulate a thesis statement, and develop main points for your speech.
11.8 Apply skills for improving speech preparation.