The Communication Playbook
SAGE Journal Articles
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Article 1
Citation: Costa e Silva, E. (2016). Beyond links: Understanding meaning and control in political blogs. New Media & Society, 18(1), 82–98.
Abstract: The use of hyperlinks in blogs produces hypertexts, which are characterized by an irregular and not sequential organization. Contrary to the narrative structures in which the author exercises his authority by setting an order of events, hypertexts compromise the integrity of authorship. Blog hyperlinking thus challenges traditional notion of authorship and control exercised over the speech produced. Political contexts, such as those inhabited by politicians and news providers, are quite sensitive to these compromises as control over meanings is seen as problematic. The use of a hyperlink can be seen as willingness to renounce to full control, but acknowledging its presence is insufficient to analyze its effects in the meaning of the posts. This article argues that a qualitative assessment of links is necessary if a full understanding of hyperlinks implications is to be provided. It proposes a model of analysis with three levels of compromising: referential, accessory, and compulsory.
Article 2
Abstract: In this paper, I examine the value of theories of social practice for cultural geography. I consider the relationship between culture and language use by drawing on the later philosophy of Wittgenstein, whose work explores the concepts of shared understanding and rule-following. Wittgenstein's approach assists in avoiding the type of misconceptions apparent in representationalist criticisms of influential theories of practice like those of Giddens and Bourdieu. A more fruitful way of dealing with practices is also suggested, which connects rules to the use of language and thereby to geographically specific cultures. Although several problems are identified in employing a Wittgensteinian analysis of practice, its applicability to human geography is considered in relation to the subjects of embodiment and place, as well as to the delineation of cultures and to issues of epistemology.