AFTER COMPLETING THIS CHAPTER, YOU SHOULD BE ABLE TO:

15.1 Define the purpose of persuasion.

15.2 Distinguish between types of persuasive propositions and speeches.

15.3 Describe and use Monroe’s motivated sequence.

15.4 Discuss what it means to persuade responsibly, strategically, and credibly.

15.5 Follow guidelines for persuading effectively.

15.6 Apply skills to enhance persuasive presentation effectiveness.