The Communication Playbook
First Edition
Learning Objectives
AFTER COMPLETING THIS CHAPTER, YOU SHOULD BE ABLE TO:
12.1 Conduct primary and secondary research for your speech both online and offline.
12.2 Explain how to use support to enhance a presentation.
12.3 Summarize the types and features of linear and configural speech formats.
12.4 Discuss the speech framework and its relationship to outlining stages and principles, including the identification of main and subordinate ideas.
12.5 Identify characteristics of effective introductions and conclusions.
12.6 Apply skills to evaluate a speech’s supporting material, organizational format, and outline.