Video and Multimedia
Video Link 14.1: BCSPCA
Description: This Canadian-produced commercial features Sarah McLachlan speaking about animal cruelty. You will be able to find ethos, pathos, and logos examples in the brief clip.
Video Link 14.2: To Kill a Mockingbird
Description: is a film centering on the rape trial of a black man in Alabama in the 1930s. In this clip, the man’s lawyer, Atticus Finch, provides the closing arguments to a hostile audience. Finch must convince the racist and angry audience that his client is innocent of the charges in a way that will force them to confront their deeply held attitudes, beliefs, and values. The scene is an excellent example of how public speakers must speak to their audience’s perspectives, even when challenging them.
Web Link 14.1: Social Judgment Theory
Description: This website from Oregon State University helps us better understand social judgment theory. Use this information to expand your knowledge on the theory and how it relates to the presentation of speeches.
The visual and aural powers of persuasion cannot be underestimated. Guns, tanks, and bombs were the principal weapons of World War II, but there were other, more subtle forms of warfare as well. Words, posters, and films waged a constant battle for the hearts and minds of the American citizenry just as surely as military weapons engaged the enemy. Enter the National Archives Powers of Persuasion website to see and hear how persuasive images and messages were used during WWII.