Learning Objectives
- Describe the features of qualitative research that most distinguish it from quantitative research.
- Define the methods of ethnography and how they compare to netnography.
- Compare the advantages and disadvantages of each participant observer role.
- Discuss the major challenges at each stage of a field research project.
- Describe the process of intensive interviewing, and compare it with the process of interviewing in survey research.
- Discuss the advantages of focus group research, and identify particular challenges focus group researchers face.
- Understand how grounded theory is developed.
- Discuss the ways computer software programs can facilitate qualitative data analysis.
- Identify the major ethical challenges faced by qualitative researchers, and discuss one qualitative research project that posed particular ethical concerns.