- Identify the circumstances that make survey research an appropriate methodology.
- List the different methods for improving survey questions, along with the mistakes you do not want to make when writing questions.
- Discuss the advantages and disadvantages of including “don’t know” and neutral responses among response choices and of using openended questions.
- List the strengths and weaknesses of each mode of survey design, giving particular attention to response rates.
- Discuss the key ethical issues in survey research.
