The Communication Age: Connecting and Engaging
Second Edition
Answers to In-Text Questions
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Persuasion
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policy
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value
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analogy
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Correlation; causation
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definition
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Sufficiency of evidence occurs when you have provided such overwhelming evidence on a subject that any reasonable person would have to accept your position.
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The theory maintains that an individual can be persuaded by being convinced to accept changes that are close to that person’s current beliefs.
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Monroe’s Motivated Sequence; problem-cause-solution