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Article 1: Thro, A. B. (2009). CEOs' Hybrid Speeches: Business Communication Staples. Journal of Business Communication.

Summary: Closely examining a number of contemporary speeches given by CEOs, this study highlights differentiating features of two business speech genres that together account for a large number of corporate speeches. These genres, which are exemplified by speeches given at events such as industry conferences or company ceremonies, are unlike other business speech genres in that they pursue two main communication ends at once. They take on an assignment set by the speaking occasion while simultaneously pursuing the speaker’s commercial objective.

Article 2: Quinn, R. E., Hildebrandt, H. W., Rogers, P. S., & Thompson, M. P. (1991). A competing values framework for analyzing presentational communication in management contexts. Journal of Business Communication, 28(3), 213-232.

Summary:  This article draws from the literature on organizational and managerial effectiveness, where the authors constructed an empirical model applicable to presentational communication. Over 100 communication professors evaluated the relevance of descriptors for six different types of business presentations: three oral and three written. Their judgments were used to create similarity scores, which were submitted to multidimensional scaling. A three-dimensional model emerged.

Article 3: Hsieh, S. M. (2006). Problems in Preparing for the English Impromptu Speech Contest The Case of Yuanpei Institute of Science and Technology in Taiwan. RELC Journal, 37(2), 216-235.

Summary: Entering an ‘English Impromptu Speech Contest’ intimidates many students who do not have a good command of the English language. Some choose to give up before the contest date while others stand speechless on the stage. This paper identifies a range of problems confronted by contestants from the Yuanpei Institute of Science and Technology in Taiwan and offers ways to overcome these issues for any non-native English speaker.