1. Describe various types of persuasive claims.

Know what type of persuasive claim you are trying to make: questions of policy, value, or fact. By knowing your type of persuasive claim, you can find the right kind of evidence to build your argument.

2. Identify ways to craft persuasive arguments.

A variety of different types of arguments (example, analogy, definition, and relationship) enhance the persuasive appeal of the message. Different types of arguments persuade different audience members. So use an appropriate variety for your topic.

3. Describe strategies to persuade audiences.

Consider the audience when you are developing your strategies to persuade. Specifically, look for the sufficiency of evidence in your presentation, ask the audience to suspend judgment, demonstrate cost and benefits, seek out micro changes, and engage in a social judgment strategy.

4. Construct a persuasive presentation based on persuasive organizational patterns.

Organize your presentation in a recognizable pattern. Choose either the problem-cause-solution or Monroe’s Motivated Sequence pattern.

5. Explain the structure of a sample persuasive outline.

Following the basics for organizing a persuasive presentation will help your audience focus on the topic. Carefully review your outlines.