Learning Objectives

 

1. Identify the ways in which we select information from the environment to form perception.

Perception is the process of becoming aware of and understanding the world around is. In forming impressions, we exercise a great deal of selection in what we pay attention to, what we expose ourselves to, what we perceive, and what we remember.

 

2. Describe how we organize and interpret information to make sense of the world.

After the process of selection, information must be organized and interpreted. In order
to organize information, we rely on schemas, or mental structures developed from past
experience. Schemas include prototypes, stereotypes, personal constructs, and scripts.

 

3. Describe the factors that lead to differences in perception and how those differences influence communication.

Perception is a powerful influence on communication. Perceptions may be influenced by culture, personal fields of experience, and language.

 

4. Explain the nature of the self and its relationship to communication.

Each of us possesses a self-concept, or general perception of who we are. Self-concepts include (a) possible selves, or visions of what we might become; (b) self-images; and (c) self-esteem.

 

5. Explain how communication continuously creates and influences identity.

Communication creates and influences sense of self. We develop a self through interaction with others. We learn who we are by observing how others speak and
respond to us. At times, we consider the perspectives of significant others. Other times, we evaluate ourselves from the perspective of society as a whole, or the generalized other. Throughout our lives, we continue to view ourselves from the perspectives of
others and to reshape our identities according to the various relationships and conversations we are in.