Learning Objectives

After studying this chapter, you should be able to:

2.1 Explain why decision-making is important to a manager’s effectiveness.
2.2 Describe the role of intuition in decisionmaking.
2.3 List and explain major decision traps and how to avoid them.
2.4 Define creativity and discuss the three components of creativity.
2.5 Give an example of business analytics.
2.6 Be familiar with the concept of big data and its use in business decision-making.