Learning Objectives

  1. Explain how key persuasion theories can address one’s audience and situation.
     
  2. Explain the relationship between persuasion, ethics, and professionalism.
     
  3. Identify which of the FAJA (Fact, Analysis, Judgment, and Action) Points are most effective in writing persuasive messages.
     
  4. Describe how the Structure Topic Points can be used to create persuasive messages.
     
  5. Describe how the fifteen Motive Appeal Topic Points can be used to create persuasive messages.