Learning Objectives

  1. Describe the broadcast news industry.
     
  2. List the duties of a broadcast news professional.
     
  3. Apply the Professional Strategy Triangle to writing a broadcast news story.
     
  4. Discuss the role of actualities and sound bites in broadcast news stories.
     
  5. List television news-copy style conventions.
     
  6. Describe the types of radio promotional and housekeeping copy.