Learning Objectives

  1. Explain how the dynamics of media consumption and production affect the media professional’s work.
  2. Identify the responsibilities and challenges that media professionals face.
  3. Describe the importance of skilled writing in the media professions.
  4. Identify your self-perceptions as a writer.
  5. Explain how the Media Writer’s Self-Perception (MWSP) Scale helps diagnose writing skills.
  6. Diagnose your own writing skills with the Grammar, Spelling, Punctuation (GSP) Test.