Video and Multimedia
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Ethos, Logos, and Pathos
This animated video uses the example of a violinist to describe how these rhetorical tools can be used for effective persuasion
The Art of Persuasion
Dean Graziosi describes how we use persuasion in our d
Social Judgment Theory
This video features a presentation to explain social judgment theory.
“The Walk From ‘No’ to ‘Yes’”
In this TED talk, William Ury shares how to “get to yes” by understanding others. While Ury’s talk is primarily about negotiation, many of the rhetorical tools can be used in persuasive writing.
Framing Your Point
This audio clips discusses research into what really works in making an argument—and it’s not just passion.
Strategies for Persuasion
This article suggests approaches to persuasive writing.