Video and Multimedia

Click on the following links. Please note these will open in a new window.

Video

Ethos, Logos, and Pathos
https://www.youtube.com/watch?v=O2dEuMFR8kw
This animated video uses the example of a violinist to describe how these rhetorical tools can be used for effective persuasion

The Art of Persuasion
https://www.youtube.com/watch?v=3vfEZhuEFdw
Dean Graziosi describes how we use persuasion in our d

Social Judgment Theory
https://www.youtube.com/watch?v=S_QhCqPKzyg
This video features a presentation to explain social judgment theory.

“The Walk From ‘No’ to ‘Yes’”
http://www.ted.com/talks/william_ury
In this TED talk, William Ury shares how to “get to yes” by understanding others. While Ury’s talk is primarily about negotiation, many of the rhetorical tools can be used in persuasive writing. 

Audio

Framing Your Point
http://www.npr.org/2015/12/17/460082538/is-arguing-with-passion-the-most-effective-way-to-persuade-opponents
This audio clips discusses research into what really works in making an argument—and it’s not just passion.

Web

Strategies for Persuasion
http://www.copyblogger.com/persuasive-writing/
This article suggests approaches to persuasive writing.