Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video
How to Write a Press Release
https://www.youtube.com/watch?v=8UGjujm9BKw
This video describes key features of a press release and strategies for writing one.
How to Land A Job I PR – and Thrive
https://www.youtube.com/watch?v=_c1ikmSwDDY
PR professional Nora Walsh shares her story about working in PR and describes the skills to develop.
What is PR?
https://www.youtube.com/watch?v=7ptiYPcIeM8
This video provides some definitions of public relations from a variety of PR professionals.
Press Release Suggestions
https://www.youtube.com/watch?v=wOBTdvyWWNk
TV anchor Mark Grimm gives suggestions for writing press releases.
Audio
InsidePR
http://www.insidepr.ca/
The InsidePR podcast provides weekly insights into social media and public relations, featuring a variety of topics and tips.
Web
PR Resource Library
http://www.prsa.org/resource-library/
The Public Relations Society of America’s website includes a library of numerous resources for public relations.
Headlines and Boilerplates
http://apps.prsa.org/intelligence/tactics/articles/view/10949/1105/great_beginnings_and_endings_keys_to_writing_brigh#.WKkQMW8rLIU
This article provides an overview of writing great beginnings and endings.
Public Relations Case Study: Amazon vs. The New York Times
http://www.profkrg.com/case-study-amazon-v-the-new-york-times
This article describes when The New York Times wrote an investigative piece on the demanding culture of Amazon.