Video and Multimedia

Click on the following links. Please note these will open in a new window.

Video

Award Winning Advertising
https://www.dandad.org/en/d-ad-writing-advertising-examples-2016/
This video from the non-profit D&AD Foundation features award winning ads and a discussion of what makes them effective.

The Science of Advertising
https://www.youtube.com/watch?v=WJffi1TgM2M
This video from Buzzfeed describes how brands use tactics supported by research in psychology to make their products more desirable.

Working in an Ad Agency
https://www.youtube.com/watch?v=NPA_VGNVgs0
This video features an interview with Caroline Giegerich who describes what she enjoys about working in an advertising agency.

What is a Copywriter?
https://www.youtube.com/watch?v=LUuRkTChkcM
Will Awdry, Creative Director at Big Fish, talks about what copywriters do, and what makes the role exciting.

Tips for Writing a Successful Text Ad
https://support.google.com/adwords/answer/1704392?hl=en
This video from Google makes suggestions for key point to highlight in your text advertisement.

Advertising and Evolution
https://www.youtube.com/watch?v=ZK3c9GCjSx8
In this TEDx talk, Ethan Decker discusses how evolution shapes responses in the world.

Audio

Creatively Speaking
https://soundcloud.com/creativelyspeaking
This podcast interviews advertising professionals and explores numerous topics in the field.

More Advertising Podcasts
http://advertisingpodcast.com/creatively-speaking/advertising/7-best-advertising-podcasts-need-subscribe/
This page features seven podcasts all about advertising.

Web

Interactive Advertising Examples
https://blog.hubspot.com/marketing/interactive-print-ads#sm.01x1rnvs1c8he7710wm2fij1i7nqe
This article features examples and videos of great interactive advertising campaigns.

Why Great Ads Work
https://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/
This article discusses what makes the best advertisements work.