Learning Objectives

  1. Define advertising and its roles in society.
     
  2. Describe the advertising profession and the advertising process.
     
  3. Describe the art and science of copywriting.
     
  4. Develop copy for a print advertisement and its various components.
     
  5. Develop copy for an online advertisement.
     
  6. Develop copy for a radio commercial.
     
  7. Develop copy for a television commercial.