Welcome to the Companion Website

Welcome to the SAGE edge site for The Basics of Media Writing.

The SAGE edge site for The Basics of Media Writing: A Strategic Approach by Scott A. Kuehn and Andrew Lingwall offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.


The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.


We gratefully acknowledge Scott A. Kuehn and Andrew Lingwall for writing an excellent text. Special thanks are also due to Jeffrey Demas, Timi Poeppelman, and Wendy Wiseman for developing the ancillaries on this site.