Introducing Communication Research: Paths of Inquiry
SAGE Journal Articles
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Learning Objective: Advantages and Disadvantages of Using Others’ Data
How does the article support the Learning Objective? This article discusses the role of bias in survey research and how that can influence results.
Summary: The authors argue that households without landlines differ significantly from those with landlines. They state that research has not focused on the bias in media use studies toward non-landline homes. The study does an analysis of Pew’s 2012 media consumption survey
Learning Objective: Advantages and Disadvantages of Surveys as a Research Method
How does the article support the Learning Objective? This article discusses the challenges in creating a valid and reliable instrument (survey) for the designed study.
Summary: Through previous research using focus groups an interviews, the authors attempted to design a valid, reliable survey to measure perceived barriers to using games and simulations in educational settings.