Bailey, A. A. (2006). A year in the life of the African-American male in advertising. Journal of Advertising, 35(1), 83–104. A contem¬porary example of content analysis of advertising.

Hirokawa, A. Y. (1988). Group communication research: Considerations for the use of interaction analysis. In C. H. Tardy (Ed.), A handbook for the study of human communication: Methods and instruments for observing, measuring, and assessing commu¬nication processes (pp. 229–246). Norwood, NJ: Ablex. Shows ways of coding behaviors in groups.

Krippendorff, K. H. (2012). Content analysis: An introduction to its methodology (3rd ed.). Thousand Oaks, CA: Sage. The concepts and practice of content analysis. An updated edition that covers electronic texts, social media, and Internet sampling.

Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage. Has step-by-step instructions and examples.