Additional Readings

Cobanoglu, C., Warde, B., & Morco, P. J. (2001). A comparison of mail, fax and web-based survey methods. International Journal of Market Research, 434(4), 441–452. Compares three survey methods for response rate, response time, and cost.

Rosenthal, J. (2006, August 27). Precisely false vs. approximately right: A reader’s guide to polls. The New York Times. The Public Editor. Retrieved from http://www.nytimes.com. Discusses the problem of bad polls, reporting and misreporting bad polls, and how bad polls can undermine confidence in good polls.