Additional Readings

Crespi, I. (1998). Ethical considerations when establishing survey standards. International Journal of Public Opinion Research, 10(1), 75–83. Discusses the tension between ethical and practical considerations in survey design.

Sudman, S., & Blair, E. (1999). Sampling in the twenty-first century. Journal of the Academy of Marketing Science, 27(2), 269–277. An overview of issues and problems in sampling.