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Harvey, L., Allen, K., & Mendick, H. (2015). Extraordinary acts and ordinary pleasures: Rhetorics of inequality in young people’s talk about celebrity. Discourse & Society, 26(4), 428-444.

Learning Objective:  Explain with examples the main types of rhetorical analyses

How does the article support the Learning Objective?  This is a rhetorical analysis a previously collected data on the role of celebrity in the UK.

Summary:  Using the work of Billig, the authors analyze data from a previously completed study on celebrity in the UK. The authors focus on how younger people “make sense of inequalities in their talk about celebrity.”

Kucuk, S.U. (2015). A semiotic analysis of consumer-generated antibranding. Marketing Theory, 15(2), 243-264.

Learning Objective: Explain with examples, semiotic analysis

How does the article support the Learning Objective?   This study uses semiotic analysis

Summary:  Two studies are analyzed by the author. In the first study, the author found individuals used humor and drama to “demonize.[and] dehumanize” brands. The second study showed individuals “successfully decode antibranding semiotic representations and classify them in terms of message clarity.”