Learning Objectives

Chapter Summary

This chapter introduces the basics of survey design, question wording, questionnaire design, and survey methods.

 

Chapter Objectives

This chapter will help you:

  • Explain the advantages and disadvantages of surveys as a research method.
  • Describe the main types of surveys, including their advantages and disadvantages.
  • Demonstrate with examples major ways of formatting survey questions.
  • Describe with examples common problems in survey wording and how to correct them.
  • Identify ways to improve survey response rates.
  • Discuss the advantages and disadvantages of using other people’s survey data.