SAGE Journal Articles

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Roulston, K. & Shelton, S.A. (2015).  Reconceptualizing bias in teaching qualitative research methods. Qualitative Inquiry, 21(4), 332-342.

Learning Objective: 3 Ps of  model research

How does the article support the Learning Objective?  Discusses role of peer persuasion through a discussion of subjectivity and bias and how credibility is determined

Summary: Scholars trained in positivist traditions (with goals of objective research) sometimes see subjective research as biased research.  Through this analysis of existing research, the authors  attempt to understand how bias has been understood by qualitative scholars.

 

Kim, J., Lee, J., Jo, S., Jung, J. & Kang, J. (2015). Magazine reading experience and advertising engagement: A uses and gratifications perspective. Journalism and Mass Communication Quarterly, 92(1), 179-198.

Learning Objective: Identify questions that might be asked about advertising content

How does the article support the Learning Objective?  The authors, through a survey, determine factors that influence magazine readers’ engagement with ads in that magazine.

Summary: Through a lens of Uses and Gratifications Theory in a survey of over 500 female college students in S. Korea, the authors determine that personal experience directly relates to advertising engagement.