Introducing Communication Research: Paths of Inquiry
Third Edition
Learning Objectives
Chapter Summary
This chapter introduces the concepts of inferential statistics, the normal curve, and confidence level. Also introduced are the t-test, ANOVA, correlation and regression and Type I and Type II error. Examples of a calculation of ANOVA and correlation are provide. The steps in calculating a t-test for dependent and independent samples are shown in the text.
Chapter Objectives
This chapter will help you:
- Explain the concept of inferential statistics and how they differ from descriptive statistics.
- Describe the normal curve and its significance to inferential statistics.
- Discuss the concept of statistical significance.
- Describe and compute a t test.
- Explain the concept of analysis of variance.
- Compare and contrast the concepts of correlation and regression.
- Define Type I and Type II errors.