Gould, S. J. (1996). The mismeasure of man. New York: Norton. Gould’s book discusses the problems with the development and use of unitary measures such as the IQ test.

Rubin, R. B., Palmgreen, P., & Sypher, H. E. (Eds.). (1994). Communication research measures: A sourcebook. New York: Guilford Press. This book shows many scales uses in communication research, and discusses scale development. Examples include student motivation, communicative adaptability, and interpersonal attraction scales.