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Kopacz, M. & Lawton, B.L. (2011). The You Tube Indian: Portrayals of Native Americans on a viral video site. New Media & Society, 13(2), 330-349.

Learning Objective:  Explain the steps of a basic content analysis

How does the article support the Learning Objective?  This article is an example of a content analysis

Summary:         Through a content analysis of YouTube videos, the authors analyzed the portrayal of Native Americans on video. Findings showed video portrayals did not solely fall into stereotypical depictions.

Balaju, M. (2010). Vixen resistin’ Redefining Black womanhood in hip-hop music videos. Journal of Black Studies, 41(1), 5-20.

Learning Objective:  Explain the steps of a content analysis

How does the article support the Learning Objective?   This is an example of a content analysis of music video.

Summary:  Through an analysis of videos, the author “describes possible sites of self-definition by Black women in music videos while accounting for the cultural industries that reproduce and exploit Black women’s sexuality.”