Click on the following links. Please note these will open in a new window.

Creative Thinking
https://www.youtube.com/watch?v=bEusrD8g-dM
Giovanni Corazza at TEDxRoma discusses “Creative thinking: How to Get Out of the Box and Generate Ideas.” (13:38).
This resource relates to Learning Objective 9.1. Read more on page 215.

Inspiring Creativity
https://www.youtube.com/watch?v=j-hdeospxD0
Nick Woodman, founder of GoPro, talks about creative process with Stephen Colbert. (3:06).
This resource relates to Learning Objective 9.2. Read more on page 218.

Sources of Creativity
http://www.npr.org/2014/10/03/351554044/where-does-creativity-come-from
“Where Does Creativity Come From?” on the TED Radio Hour (11:52).
This resource relates to Learning Objective 9.2. Read more on page 219.

The Power of Creativity
http://www.theatlantic.com/video/index/409384/how-does-creativity-help-solve-problems/
Several professionals discuss how creativity can help in problem-solving. (2:40).
This resource relates to Learning Objective 9.3. Read more on page 220.

Diffusion of Innovation
https://www.youtube.com/watch?v=zU3fIEPfctQ
Simon Sinek’s TEDx talk on the law of diffusion of innovation (18:04).
This resource relates to Learning Objective 9.4. Read more on page 226.

Product and Process Innovation
https://www.youtube.com/watch?v=tBxu8G23ElE
This video from the Stanford Graduate School of Business’s “Roadside MBA” series looks at product and process innovation at Scott Turbon Mixer. (11:26).
This resource relates to Learning Objective 9.5. Read more on page 229.