Video and Multimedia

Click on the following links. Please note these will open in a new window.

Competitive Advantage
https://www.youtube.com/watch?v=GVP0tb6FzCs
“The changing sources of competitive advantage” from London Business School. (15:18).
This resource relates to Learning Objective 15.1. Read more on page 385.

Organizational Learning
https://www.youtube.com/watch?v=lUP4WcfNyAA
Video from Harvard Business Review on “The Importance of Learning in Organizations.” (10:04).
This resource relates to Learning Objective 15.2. Read more on page 386.

Globalization
https://www.youtube.com/watch?v=JJ0nFD19eT8
A whiteboard animation about globalization. (4:18)
This resource relates to Learning Objective 15.3. Read more on page 388.

Hofstede's Cultural Dimensions
https://www.youtube.com/watch?v=EcrFudqIGr4
Hofstede's Cultural Dimensions, with examples. (2:42).
This resource relates to Learning Objective 15.4. Read more on page 391.

Culture Shock
https://www.youtube.com/watch?v=OTwBEITmUJU
Culture Shock plays a significant role in hampering the success of any international business venture. Find out how to successfully mitigate the effects of culture shock. (3:19).
This resource relates to Learning Objective 15.5. Read more on page 396.