Learning Objectives

A.1 Explain the purpose of financial projections for startups.

A.2 Describe financial statements as an essential part of financial projections.

A.3 Clarify the relationship between the three financial statements.

A.4 Describe the journey of cash through the cash conversion cycle.

A.5 Discuss how to build a pro forma financial statement.

A.6 Explain how to apply assumptions when building pro forma statements.