Learning Objectives

9.1 Define a revenue model and distinguish it from the business model.

9.2 Illustrate the 10 most popular revenue models being used by entrepreneurs.

9.3 Explain how companies generate revenue by profiting from “free.”

9.4 Identify the drivers that affect revenue as well as cost.

9.5 Identify different strategies entrepreneurs use when pricing their product or service.

9.6 Explain different methods of calculating price.