Entrepreneurship: The Practice and Mindset
Second Edition
Video and Multimedia
Audio
This Pitch is Damn Near Perfect
This podcast shows an entrepreneur who wows his audience with his near perfect pitch. Will it be enough to get investors to sign on?
Video
This animated video provides an overview of the 4 Ps of Marketing.
Anita Newton of the Kauffman FoundersSchool describes how some major companies’ marketing strategies have focused on meeting customers’ needs, and she provides a framework for creating and executing an entrepreneurial marketing strategy.
Dollar Shave Club’s first YouTube went viral, with 12,000 subscribers in 48 hours, helping to launch them toward a billion dollar acquisition in 2016.
This video describes the 3 elements that are involved in making a good impression.