Video and Multimedia


What is a Business Model?

This video presents a visual approach to outlining a business model.

Parts of a Business Model

This short animation explains the key components of a business model.

The Customer Value Proposition

Innovator Alexander Osterwalder explains how to use building blocks to map out the relationship between a product offering and the pains and gains a customer faces.

Product Differentiation

In this short animation, positioning is described in relation to segmentation and differentiation.

The Business Model Canvas

This video of Alexander Osterwalder presents a quick and visible overview of the business model canvas, which he developed in 2008.

The Lean Canvas

This is a step-by-step guide to the lean canvas, using Uber as an example.