Entrepreneurship: The Practice and Mindset
Second Edition
Learning Objectives
6.1 Define a customer and a market.
6.2 Describe the different types of customers entrepreneurs may encounter.
6.3 Identify your customers through segmentation.
6.4 Find your target customer.
6.5 Acquire a deeper understanding of your customer through personas.
6.6 Illustrate the customer journey mapping process.
6.7 Explain the importance of market sizing in growing your customer base.