Learning Objectives

6.1 Define a customer and a market.

6.2 Describe the different types of customers entrepreneurs may encounter.

6.3 Identify your customers through segmentation.

6.4 Find your target customer.

6.5 Acquire a deeper understanding of your customer through personas.

6.6 Illustrate the customer journey mapping process.

6.7 Explain the importance of market sizing in growing your customer base.