Video and Multimedia



This audio clip shows how companies can profit using a combination of free and fee-based services.


Revenue Models

This video defines a revenue model as part of the overall business model and distinguishes it from pricing.

Types of Revenue Models

This video demonstrates how mobile apps utilize one-time purchase, in-app purchase, and in-app ads to generate revenue.

Driving Revenue

This video examines how Costco’s business model drives revenue and keeps them successful.

Web Article

From “Free” to Revenue

This article describes how companies can get the most out of a freemium business model.