Video and Multimedia
This short animated video explains how design thinking focuses on the customers’ contexts and needs.
In this video, the designers demonstrate how empathy was used in the design of baby strollers. They demonstrate how observing the problems customers faced in using the product identified how the new product requirements.
Tom Kelley, founder of IDEO, describes how observation lead to a revolutionary design in children’s toothbrushes.
Owners of a wearable technology company describe how they apply the “ 5 Whys” in interviewing customers for design ideas.
In this video, designer Tim Brown discusses his approach of shortening the design process by earlier releases of prototypes and customer involvement in the design process.
In this interview, entrepreneurship professors discuss how design thinking compares to a lean startup approach.