Video and Multimedia


What is Design Thinking?

This short animated video explains how design thinking focuses on the customers’ contexts and needs.

The Role of Empathy in the Design Thinking Process

In this video, the designers demonstrate how empathy was used in the design of baby strollers. They demonstrate how observing the problems customers faced in using the product identified how the new product requirements.

Observation and Insights

Tom Kelley, founder of IDEO, describes how observation lead to a revolutionary design in children’s toothbrushes.

Interviewing Customers

Owners of a wearable technology company describe how they apply the “ 5 Whys” in interviewing customers for design ideas.

From Design-to-Design Thinking

In this video, designer Tim Brown discusses his approach of shortening the design process by earlier releases of prototypes and customer involvement in the design process.

Web Article

The Design Thinking Process

In this interview, entrepreneurship professors discuss how design thinking compares to a lean startup approach.