Multimedia Resources

Click on the following links. Please note these will open in a new window.

Video Links

What Should You Charge?

Tips on setting a pricing strategy.

LO 13.1: Identify the three main considerations in setting a price for a product.

Amazon’s Customer-Oriented Management Decision-Making

Learn how Amazon’s focus on the customer is a key factor of their success.

LO 13.3: Present examples of customer-oriented and internal-oriented pricing.

Trade Credit

Watch this video to see how trade credit works. [This is an ad for an insurance broker.]

LO 13.4: Explain factors affecting small businesses getting paid.

What is Promotional Mix?

Watch this video for an explanation of the factors that make up the promotional mix.

LO 13.5: Describe the advertising, personal selling, public relations, and sales-promotion tools that a small business owner uses to compile a promotional mix.