Multimedia Resources

Click on the following links. Please note these will open in a new window.

Video Links

Formula for Small Business Marketing

Tips of how to focus on marketing your business.

LO 11.2: Describe the process of developing a small business marketing strategy.

Steps in Market Research

Outline the steps involved in market research.

LO 11.3: Discuss the purpose of the market research process and the steps involved in putting it into practice.


Resources Mentioned in Chapter 11