After studying this chapter, you will be able to:

1. Explain what the studio system was like and why it ended.

2. Discuss how the growth of television and home video transformed the movie industry.

3. Explain what is meant by the “blockbuster era” in the movie industry and how movies have become brands.

4. Explain how digital production and projection have changed filmmaking.

5. Discuss the evolution of the ratings system using examples of different movies.

6. Explain how the Internet and other long-tail tools have changed the movie promotion and distribution process.