Web Exercises

New magazine launch in uncertain market

Hearst announced plans to launch a new title. Many recent titles, like the Dr. Oz magazine Hearst launched in 2014, focus on a recognizable media figure. Is this a case of “synergy,” or a way to use a lifestyle brand to sell magazines?

 

Kim Kardashian “breaks Internet” with racy magazine cover

The magazine Paper created controversy by featuring racy cover photos of Kim Kardashian, including a photo showing her partially nude. The photos elicited a media firestorm of controversy. Did the cover “break the Internet” and get more attention for the article?

 

Newsweek returns to print

Newsweek, a long-running weekly news magazine, became an online-only magazine in 2012, and was relaunched as a print magazine in 2014. How does this story reflect the changing business models of news media?

 

Seismic changes at The New Republic

The 100-year old New Republic made news of its own in 2014 when the publisher, Facebook co-founder Chris Hughes, dramatically reshaped the magazine. Many of the publication’s writers and editors resigned in protest. What do you think of Chris Hughes’s argument and the protestors’ arguments? What do you think are some of the best practices for a long-running publication to evolve as new media?