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Video Links:

12.1 Learn More about Edward L. Bernays

12.2 Find out How Domino’s and Pizza Hut Reacted to Ugly Videos Created by Rogue Employees

12.3 Watch how WVU Communicates with its Publics

Web Links:

12.1 Get the Whole Story on the Cheesepocalypse

12.2 Read the Original Story about Rihanna and Rita Hayworth

12.3 The Public Relations Society of America Defines Public Relations

12.4 Get the Rest of the Story on California Chrome and the Nasal Strips

12.5 How Yamaha Effectively Handled its Public Relations Problem

12.6 In the Fall of 2014, the NFL Had a Crisis with Star Players Committing Violence against Women

12.7 Examine How Exxon and BP Handled Public Relations during the Major Spills

12.8 Read the Back Story on UCB and Social Media

12.9 Learn How Dr. King Demonstrated His Understanding of Public Relations

12.10 Keep Up-to-Date with Content from the Author’s Blog