Mass Communication: Living in a Media World
Video and Multimedia
Click on the following links. Please note these will open in a new window..
Video Links:
11.1 Check out Commercials with a List of Famous Advertising Catchphrases
11.2 See a Collection of National Ads
11.3 View Examples of the Classic Ads
11.4 See the Ads from American Apparel, Bud Light, and Guinness
11.5 Find out More about Advertising Legend David Oglivy
11.6 View Several Urban McDonald’s Ads
11.7 Watch Coca-Cola’s Famous Vintage Commercial (and the New One from the 2014 Super Bowl)
11.8 Apple’s “1984” Super Bowl Commercial
11.9 Watch the Denny’s IMC Ads and Read More about the Campaign
11.11 Take a Look at Some of the Native Ads Discussed Above
11.12 Check out Examples of Both Punk Polka and Techno Polka
Web Links:
11.1 Read More about Target’s Targeting
11.2 Check out Vintage Ads from the 1700s through the Early 2000s
11.3 See a “Larry” Ad for Quaker Oats
11.4 Find out More about How Milk is Being Promoted
11.5 Find out More about the Top American Ad Agencies
11.6 Check out the Selection of Outdoor Ads
11.7 Want to Know Your Own VALS Category? Take the Survey!
11.8 Here are Several Ads from Mainstream Companies Supporting Gay Marriage
11.9 See How Mountain Dew’s Ad Featuring Felicia the Goat Went Terribly Wrong
11.10 See How Shutterfly Missed with their Campaign Targeting New Parents
11.11 Check out Claims of Subliminal Advertising
11.12 See the Latest of Super Bowl Advertising
11.13 Read the Institute of Medicine Report on Advertising Food to Children