Web Exercises

Bill Cosby’s PR misfire

This attempt to generate positive PR for Cosby via a social media campaign backfired. Read and discuss the Cosby controversy in the context of crisis management.

 

World events and brand names

A Belgian chocolate maker and a mobile app are just two entities forced to change their name to avoid confusion with the extremist terrorist group ISIS. Do you think it is a necessary step to change names or an overreaction?

 

Guns and Starbucks

Read and discuss this article about Starbucks’ policy on guns. The article mentions that prior to its press announcement, the chain had been identified as a place that was welcoming to gun owners.